A Traveller, A Rider, An Explorer

Prateek Sapra (2015), Sustainable Competitive advantage through integrated marketing approach, Bharti publications, New Delhi, ISBN-978-93-85000-42-3 Abstract : Travel agency is a organization which provide access to all travel products under one roof. Globalization has changed the trend in every sector, now commended to create a user friendly website along with awareness among adays customers wish to receive maximum service with minimum wastage of time so travel agency business has captured by online travel agency portals in recent past. In this era of tough competition it is re customers through different marketing tools. Data were collected by multi-methods approach both primary and secondary resources were involved. The findings of the research indicate that digital marketing work as booster for travel agency business. Finally the concept paper provides useful findings for industrialists to improve the existing policies. Use of Internet in Travel agency marketing Trav

Severe situation of Dal lake, Kashmir (Case Study), Pacific institute of hotel management, Udaipur, Volume-4, Issue-8, July-Dec.’16, ISSN 2320-1398 Abstract : Dal lake is known as jewel of Kashmir valley and it work as a pull factor for lakhs of tourists every year. However Dal lake has lost its beauty what it had until 1980’s. Several reasons are responsible for the miserable condition of Dal lake. Data were collected by multi-methods approach both primary and secondary resources were involved. Locals and students were interviewed in Srinagar city and several news portals, journals was also observed.  The findings of the research indicate that most of politicians had made misuse and made lot of money on the name of development of Dal lake. This case study will provide useful findings for policymakers to improve the existing condition policies for lake. Introduction Dal Lake is situated in Srinagar, Jammu and Kashmir, Srinagar is known as paradise on earth and Dal lake i

PATH Progressive Approach Tourism and Hospitality, Year : 2017, Volume : 1, Issue : 1, Online ISSN : 2455-8788. Abstract Use of internet is increasing day by day. Cheap broadband connections and smart phones gave much more motivation to online business. Travel and Tourism is one of fastest growing industry in India and we had seen positive growth in all areas of Tourism in last few years. Nowadays preference of customer has also changed everyone want maximum output with minimum wastage of time. Hence rather than visiting travel expert most of travelers, B2B consolidators prefer to plan their trip online. The ministry of Tourism, Govt. of India has also launched e-commerce platform ( www.incredibleindia.org ) where anyone can access contact information for registered Travel agents, Escorts, City guides, Tour operators. Fairs and festivals, culture, customs and booking/counseling assistance is also available on that single platform. Success story of leading online travel agenci